DefenseBB, post: 2709405 - Her view is altruistic at best and ignorant at worst. The logic to build a grass roots fan base with young fans is nice but no advertisers want to focus efforts on this demographic.
Her whine is excellent, but her business knowledge is lacking.
The real question the WNBA has to identify is why is WCBB more popular than pro basketball
(Is this true? Where are the numbers? Also there may be one and only one WCBB program is the black. Losing money is what women's basketball does best) and can the differences be overcome. They have been at it 23 years so
(So the WNBA is a hobby by the IRS laws?!) it’s really not like they don’t know and for Elena to make comments like she did is bizarre to me. I am on this board as virtually NONE Of my family, friends or collagues care about Women’s basketball. They slightly care about UConn when I talk about how similar they are to the Warriors but even I, as a fanatic, don’t care for the WNBA.
The comment by
@crewbear742 on entitlement is apropos for Elena and a few others who want more pay, more tv coverage, more publicity/marketing as if there is a huge market for their sport.
(Exactly! Where is the marketing? Well, did market research identify a market? Yep, old men who harken back to the days of pure basketball. Who focuses on this market? The AARP? Sorry Ladies until your league earns more money, you get no more money.) Many players do understand the limitations and are plugging away to make inroads. Adam Silver’s assessment on changing season as a way to make change for revenue is something of a Hail Mary pass. They do work occasionally, however they fail far more times. This is looking eerily like the Women’s Soccer League efforts. Some sports, particularly women’s are just best as College and Olympic viewing and not as professional endeavors.
(Yep! You are spot on! If this fails, kiss the WNBA goodbye.)[/QUOTE]
Refrain: Where are all of the women who want equality of gender. Support the WNBA with yours butts in a seat or your eyes on a TV game and not just your flapping lips! If the WNBA wants to attract girls and thus their parents to the WNBA, they, the WNBA, must use target ads on shows these girls watch. Tell them when and where to watch the games. The WNBA (NBA) must make this investment. However, the numbers tell the real story:
Code:
NBA WNBA
$5.8M Avg. Income $79M
20.4M Viewers/final G 559K
$2.6B TV Rev. $25M
The NBA is a business. The WNBA is the NBA's very own charity or hobby.