While I'm certainly no expert on the finances of the NBA and the WNBA, but it seems to me that I recall that within my lifetime (I'm 73), the NBA was a relatively minor league (along with the NFL, believe it or not) in the 1950s as opposed to say MLB which was considered the "national pastime." In my youth, there was a sports newspaper called "The Sporting News" published in St. Louis. I subscribed. It was a primarily baseball paper. The NBA, the NFL and the NHL were included but in a brief insert in the middle of the paper. The NBA had teams in relatively small cities in the east: the Syracuse Nationals, the Fort Wayne Pistons, the Rochester Royals, the Minneapolis Lakers, and the St. Louis Hawks. And it was rare to find fans of the NFL (I grew up in NYC and do not remember anyone of my generation talking about the NFL before the Colts-Giants sudden-death Championship of 1958. It was in the 1960s, when Pete Rozelle became Commissioner of the NFL and got an incredible TV contract with CBS, that the NFL took off (and it helped that by 1962, there were satellites being launched to allow for coast-to-coast broadcasting of games). The point I'm making is that things could conceivably change for the women of the WNBA if the right conditions come about and if people like Elena Delle Donne don't express their thoughts and ideas on this subject, it may never happen.