coach flood is correct. marketing 101 guys. And the brutal fact is they need to turn on as many people as possible for next years season tickets. The numbers will be way way way down given the on-field performance, the awful schedule, and what the hell I'll throw obamacare into the mix as well. Now with that being said, UC is not very bright, nor has it ever been, in terms of marketing at any level, for near or long term plans. I would have loved to see them take care of season ticket holders on different levels. Maybe people who have been holders for 1-3 years get a free hot dog, people from 3-8 get a nacho, people 8-10 years get a nacho cheese covered hot dog, and anyone over 10+ years gets a complimentary year of AAA or a reduced rate on a AARP membership