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Adding Houston is probably the driver for B12 to go to 14. In my opinion, B12 must go to 14 regardless for safety, to match other P5 conferences, and get into new markets for TV/B12 network etc down the road.
If they gonna add Houston, adding just one other school would make this realignment move look like a joke. If Houston is added along with Cincy or BYU, it would not look too good. It would just look like Texas politics won again.
If they add UCONN, Houston, BYU, and Cincy, then B12 got into 3 new markets in CT/NYC, Cincy, and UTAH. That's much easier to swallow for existing fans. It would also make it easier for the B12 to split into 2 divisions and play a championship game. Also, it would bring new properties to the conference like UCONN men's basketball, UCONN women's basketball, BYU football etc. Games like UCONN/Kansas or women's Baylor/Texas/UCONN games would be great draws for TV.
Let's hope they add 14. Meanwhile, all we can do is pray and keep pushing what we offer. Hopefully, that will be enough to get us an invite.
What the hell do existing fans care about markets?