I was an original subscriber to DirectTV Now in early 2017. "Go Big" package, plus a free Apple TV 4, at $35 a month. Lots of channels including all the ESPN'S (including ACC Network), CBS Sports, FS 1 & 2 and Big 10, MSG, SNY & YES (plus all local channels, pretty much everything else except premiums). Never don't get a UConn hoop game.
Price has steadily crept up, just got a notice today from AT &T TV (it's rebranded name) that as of 4/1/2021, price is up $10, to $69.99 a month. In my eyes still a gr8 deal, but 100% over four years tells me this is going to keep going up....
"As a long-time streamer and early adopter, you’ll continue to save on your exclusive Go Big package deal." I think I pay about 60% of the current list price. But any change, I lose that discount