You have to call the ticket office -- the email they sent around this morning stating you have to call and includes the number at the ticket office and instructions how to get a hold of someone to ask about it.
I called and spoke to someone and they were very enthusiastic about the concept and it sounds like the AD is really making a push to bring the tailgate inside and get attendance up and then hopefully when the on field product improves, these folks will then be drawn to the actual game.
I like the idea a lot. Sounds like its $60 for Young Alumni, $60 for existing season ticket holders to buy (in other words you can get more season tickets just that these tickets are just standing room), and $150 for the season or $25/game for non-season ticket holders/non-Young Alumni.