Bring back the white dog | Page 4 | The Boneyard

Bring back the white dog

I refuse to buy anything with the new logo on it. I’ll buy some stuff still that just says UCONN but I won’t purchase anything with that new logo on it.
I despise that logo
 
Ts5034 said:
I don’t think the original post should get destroyed. I don’t hate the new logo, I know the old white Husky logo was actually a samoyed, but that logo was synonymous with UConn going back 30 years. Idk why they decided to up and change the logo, maybe it was part of a rebrand with entering a new era since it debuted right before our first season in the AAC? Thats why to me, the new logo is linked with the AAC, and I wouldn’t mind it if we went back to the 80’s and 90’s UConn “samoyed” logo...and while we are at it, since we have to sand down the courts to replace the big A with the Big East, can we get rid of the two tone wood and just have the entire court the same finish??? Just throwing that out there :)
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I got a chance to speak with one of the guys responsible for the rebranding. It was a team from IMG that came up with the new logo and color scheme, meant to bring football and m & w basketballall under the same umbrella. That was when the silver started to show up on the basketball teams’ unis. Remember the teams had to wear the silver uniforms at the Civic Center? (Geno literally burned the women’s team’s shiny “spacemen” uniforms after a gruesome loss to Duke)

The IMG guy asked me about the husky and I said I liked the former, fierce husky, not the dopey cartoon husky with the red tongue. He asked about the fans’ reaction and I told him the football board fans thought the logo on the helmets looked like a uterus. He then remembered he needed to go speak with someone.

Well, the guy asked.

4734A043-9BF8-4E28-B911-63B6D4F3447C.jpeg
 
weyuo said:
So odd that no one heard of any student athletes at the time complaining about the logo. But revisionist history seems to be the norm lately. I guess if you post it on social media it must be true.
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It was in the reasoning given when they unveiled the logo, boomer

today.uconn.edu

A New Husky for a New Era - UConn Today

A new look for the Husky dog logo is part of a new institutional branding program announced recently by President Herbst.
today.uconn.edu today.uconn.edu

“They just didn’t feel the existing mark reflected who they were or embodied the characteristic of a Husky,” Shaner says. “That was really the challenge: how do we deliver against the student-athletes’ expectation and deliver a mark that resonates with them.”

He says the Nike design team wanted to develop a more graphic and iconic image of a dog, utilizing the unique aspects of an actual Husky – the white face and mask of the dog.

“We tried to develop a graphic mark that was straight on, something more intimidating and fierce than the [current] three-quarter profile,” he says.
 
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TheChamps990411 said:
How about we take the new logo scale back the blue and have him facing to the right. I think that can work. Also get rid of any straight lines.
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I was thinking exactly the same thing. It would be more consistent with past logos and unique to us. Oh, and while we’re at it can we go back to the old Jonathan costume mascot? The new one is hideous.
 
Kathy said:
The changing logo
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White husky, white husky, white husky, white husky, white husky, blue wolf. One of these things is different than the others.

That said, I enjoy your collection of memorabilia Kathy.
 
WeAreUCONN said:
I refuse to buy anything with the new logo on it. I’ll buy some stuff still that just says UCONN but I won’t purchase anything with that new logo on it.
I despise that logo
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Post/handle?
 
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CL82 said:
I was thinking exactly the same thing. It would be more consistent with past logos and unique to us. Oh, and while we’re at it can we go back to the old Jonathan costume mascot? The new one is hideous.
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Funny story. I was at a Mets game last summer and Jonathan was there with Mr. Met. They were taking pictures and some guy with a Uconn said something like "youre not the real Jonathan" and he hung his head in shame then gave a thumbs up lol
I don't know the mascot is ok to me but I hate our uniforms and id like the logo to be changed.
 
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blue dog = AAC “new era”
white dog = Big East “old era”

We’re going back to Big East can we Retro-rebrand?
 
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Austin316 said:
Very cute! Congrats and good luck. We are prepping for our first in May.
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Congrats to you. Enjoy every second because it goes by fast. Feels like my little guy was a newborn yesterday and hes turning 5 on the 22nd:confused:
 
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