Everyone commenting so far has missed the real meat of the deal: "The school characterized the arrangement as being worth 50% more per athlete, based on the gear provided"
Translation: there's no sponsor money involved, but BCU's players will get 50% more gear to wear compared to their previous agreement with Sam's Club.
Translation: there's no sponsor money involved, but BCU's players will get 50% more gear to wear compared to their previous agreement with Sam's Club.
