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It says it gets the reports from IMG.
But UConn shows $24.8m in licensing revenue. This could include coaches' shows I suspect, and other mysterious things.
CLC is an affiliate of IMG, so IMG probably use CLC for the apparel and merchandising. I posted a link to the IMG contract a few weeks ago as to what's included under their deal. BTW, UCONN usually ranks higher (APR dampened things), but another dual national championship should see us climb the rankings come August.