The "new" arrangement should try and use all means to improve popularity. I don't think I am breaking ground here.
Yes, the Big 10 doesn't need to worry about tickets to oblivion. They are the gorilla that has a huge following, along with college fans in general, that will follow them anywhere. The Big East doesn't have that. To get followers of any type, you need exposure.
The Big East is basketball and the payout will be for basketball. You can't separate it because it's not football, that's flat out ridiculous. Our teams survive on this payout. If you are asking the league to hide games on low watched streaming platforms like these, the financial considerations better blow us out of the water. Since we don't know the terms as yet, I will refrain until we see them.