Peacock has hiked the price of its streaming service as it looks to boost falling profits.
On Thursday, a $2 a month increase kicks in that takes the price for its standard service - confusingly called ‘Premium’ to $7.99. The annual cost is rising $20 from $59.99 to $79.99.
Both work out as a huge 33 percent price rise.
'Premium Plus' is also up $2 to $13.99 a month and $20 to $139.99 a year.
New subscribers pay the higher prices across all plans from today, and existing ones will see it take effect on August 17.
Peacock is the latest to raise prices as TV streamers seek to turn a profit on businesses that until now have lost money.
This is Peacock’s second price increase in the past year.
One of America's most popular TV and film streaming services is raising prices this week for all customers.
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