I
I care about the national audience, because recruits are in that national audience. I'm invested in the sustainability of what this program has going on. Will anyone here give a S if Kentucky wins the SECT beyond the next year? Most conf tourney champs are long forgotten and don't register much in the history books.
As for the BET, I'm looking at this year over year, and I find this year to be delicate given injuries & matchups (StJ) and personally will always find it more rewarding to win games on the national stage of the NCAA tourney, than the BET. I love the BET and in most years if we were fully healthy, had a real chance to win it, I'd be all in. I'm not going to not enjoy if they did make a run and win it, I simply see value in bowing out and resting going into the dance and in a less assuming position this year.
You can talk about Ray's scissor kicks all you want, we and everyone discuss our 6 titles far more. Gonzaga has won their crappy tournament a number of years and no one gives a damn, but they're seen as a top hoops brand because of their performances in the tournament (and they've never even won it).