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I don't spend any time in Erie, but that's so different than here in Pittsburgh, so I'm a bit surprised to hear it. Seems you can't swing a cat around here w/o hitting a microbrewery these days. Almost overkill. And pretty much every distributor has a decent selection of micros.
Then again, I get where you're coming from. Even the stores that have the best selections of micros likely wouldn't survive w/o selling dozens of 30 packs of the silver bullet daily.
I think that depends on the target market. Nascar fans, you better pedal a cheap lager, but the rust belt has and has had for sometime some of the best craft brewers. Founder's, Bell's, Surly, Dark Horse, New Glarus, Goose Island, 3 Floyd's, etc., etc., etc.
