Definitely not the the best category; but, some of the news clip is hilarious...
Hard seltzer is big. Anheuser-Busch InBev thinks it's about to get bigger.
www.cnn.com
"The product is priced at about a 20% discount compared to the leading brands, and unlike most hard seltzer brands, which are often sold in packs of four, it will be available in bulk 24-can packages. With about 130 calories and 6% alcohol by volume, it's also more alcoholic and caloric than other hard seltzers...Natural Light brand, an affordable product marketed to college-aged drinkers."
Just come out and say it, this is marketed to 16 to 21 years olds because who the heck buys Natty Light after the age of 21 anyway?