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IF UMass were to get into the Big Ten, it would be much bigger than UConn getting into the Big East in 1979, but I certainly wouldn't waste time worrying about it if I were you, because that is never happening.
Congress at the Commonwealth level do not support UMass like the State of CT supports UConn. Western Massachusetts might as well be Nebraska or Iowa in the their eyes. On top of the fact that UMass football is only Division 1A by the slimmest of margins. Their own administration does not support football and if the citizenry immediately surrounding the University does not care enough to get a Conference Tournament basketball game in which the institution is a direct participant on TV, exactly how many TV sets does The Big Ten gain?
Massachusetts is like New Jersey, the politicians look at in-state institutions as treasure chests to raid for their friends and family. They put Billy Bulger in charge of the UMass system because he was so good at transferring money to the politicos. But the politicians wake up when an out-of-state entity like the B1G offers to transfer $45 mn a year or so of money into the state. They'll put aside their chiselling for a year or two to make that happen, in hope of supporting a few children and grandchildren off the revenue a decade later.
So New Jersey made Rutgers-to-the-B1G happen, and Massachusetts would be supportive of UMass-to-the-B1G. But the B1G doesn't need two schools in New England, the population base is centralized enough that UConn is within 2 hours of 90% of New England. And UConn is clearly superior to UMass.