Very true - but part of the problem has always been building a fan base and getting prime TV coverage - if they evolve from the college superpowers, and can retain those fan bases, then they should be immediately profitable.
Amen, Amen AWOMEN---the Choir is listening. Your posting, including this one, make a great case for dissolving the NCAA==antiquated, out of touch, involved not REALLY with in their area of sports (belonging solely to Law or specific school functions)
and REALLY REALLY slow to punish (and then minimal) for years of violations --while other schools are beaten into the earth for not obtaining specific GPA's/standards of graduation (is this REALLY their business?). I see the hand of punishment ---not the scale of justice.