That "fair apportionment" thing can be a can of worms....if you evaluate the worth of a conference, teams like FSU, Clemson, or Michigan and Ohio State, carry a disproportionate share of the value (over teams like Wake, NC State, Purdue, Indiana).
If you go that far, you are talking about the lion eating his kill...and not the current equal distribution of conference revenue. Teams paid more their worth instead of the Wakes getting the same revenue as the Clemsons.
The hyenas can circle until the lions have their fill.