I get every UConn marketing e-mail and this is the first I've seen this; really bizarre that this is the only place I have seen them push to wear blue, even though I think people do this anyway (compared to white out). They at least tried to market that to a degree for Wichita State, but this is just lazy and really shows how poor the marketing team is:
- nothing on social media
- when you go through UConn website to buy tix it says nothing
- nothing on the ticket indicates this (this would be the most effective if they planned these things before the season started)
this is such basic stuff and they can't do any of it.
EDIT: I finally just got this email at 6:18 PM the day before gameday, better late than never but all the points above still hold true.