The bigger question for WBB and other sports is how much of the revenue/nil money gets shared with other sports. womens hockey and volleyball, but not WBB.
Interesting times, indeed.
On point observation.
It's important too I think to remember that college sports is a form of entertainment at its foundation. There are associated factors with the audience engagement in this entertainment but first and foremost it is a
significant entertainment industry. "American college sport is big business. It is exponentially bigger, louder, and shinier than anything comparable in Europe. Yet, despite its omnipresence in the US, the sheer scale of its vast commercial and cultural footprint doesn’t always penetrate the public consciousness on this side of the Atlantic."
In aggregate collegiate athletes will now have an opportunity to receive some proportion of the revenue generated by their sports. From my point of view this is unambiguously positive.
In particular however it will be interesting how those funds are allocated . The vast majority I would suspect well over 90% of the funds will be at the P4 level. Therefore the vast majority of athletes will not be affected. There will be individual cases like Chavez and in the case of the NAU Lumberjacks Sophie Glancy who is reportedly received $500 over the past year lol I think as we consider and react to this changing landscape we need to keep this clear reality in mind the vast majority of athletes will not be affected. Lacrosse players at Carlton college in Minnesota will not be affected baseball players at Drake will not be affected. Swimmers at Oberlin college will not be affected. Rugby players at East Tallahassee State will not be affected. This point is clear.
In an earlier post I indicated that the rich get richer. A more accurate depiction would be there will be reallocation among these P4 schools as far as all sports are concerned particularly women's basketball. Thinking back over the various posts on the by on this topic over the past year we can see clear evidence of the churn.
As these turbulent times work out toward an equilibrium I'll be surprised if women's basketball athletes receive much more than 10% of aggregate additional payment with only a tiny tiny unpacked non-p4 schools. Obviously football will be the prime beneficiary followed by men's basketball and then I think we haven't yet seen this happen yet but there will be singular cases reported in sports like women's softball I'm looking at you Oklahoma and swimming. But again it will be
insignificant to the total.
There are a number of extremely well-known and very competent sports economists who I'm confident will be studying this over the next 10 to 15 years to provide some clarity.
The last source below explores the impact of this NIL increase in college revenue to sports gambling a topic I had never really considered but which may have really significant future impacts. I just watched a PBS special on the black socs and have regularly thought about Pete Rose. My private view you cannot call your museum a Hall of Fame without Pete Rose the all-time hits leader.
I have an overarching view that transparency and openness is preferable to clandestine and hidden. I also have a bias for individual decision making over collectivism. Regardless of those two points of view the accelerating changes in the labor market and payment methodology in the college entertainment industry will accelerate and in my view be very positive.
Show me the money
Note: interesting result): We conclude that while NIL is certainly a new aspect of recruiting to which universities must devote resources, the existence of NIL is unlikely to cause a dramatic shift in the distribution of talent in college football.
Bard College technical analysis applying the theory of market structure to the labor market.
The debate for the last several decades over paying college athletes took a major turn in 2021 with the implementation of an interim policy on name, image, and likeness (NIL). This policy finally allowed athletes in the National Collegiate Athletic Association (NCAA) to earn an income by...
digitalcommons.bard.edu
UofM
Brown College Course
From name, image, and likeness to the transfer portal, one Centre College economics course examined sports at the collegiate level.
www.centre.edu
General analysis
The NIL revolution: the transformative impact of the NIL rights ruling in US college sport and the rise of the ‘student-athlete-influencer’
August 28, 2024
According to the organisers, this year’s fixturewill contribute €115 million to the Irish economy.
www.finnpartners.com
The Effect of Name, Image, and Likeness (NIL) Policies on Sports Gambling
Jacksonville State Univ
acrobat.adobe.com
Note: if the above doesn't open you can always Google search through the title of the article
