Think about it.
The ABA pushed the NBA. It was fresher, newer, more hip and it stole some big names for a short period of time. Same with the USFL. Don't forget, that league had Herschel Walker and Steve Young in it.
While the Masters is great, nostalgic and nice to feel like it's 1952 for a weekend....the PGA in total needs to get into the future with a social media presence and new, fresh coat of paint slapped on it. They'll learn what they need to do and eventually give in on enough to bring everything back to one league.