This is exactly what UConn needs to do. They need to start planting stories. The journalists have obviously read the articles about Benedict saying that it would be a difficult decision, because they've referenced them, so they would read these stories, too. Also, throw in a discussion of UConn+ and that we are ready for digital streaming or being part of a network. That UConn has P5 facilities, although most other schools and fans probably don't know it.
Lastly, UConn needs to update the athletic department website with videos of Werth, Burton, and Shenkman. There may be one video and a few photos, but they really need to showcase them.
Go back and read the stories of how Chris DelConte got TCU into the Big 12, how Tim Pernetti got Rutgers into the B1G, and Jurich got Louisville into the ACC. They didn't sit around and do nothing. They promoted their schools.