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To block the Big 12 from the northeast. Phillips even said some expansion could be done to block another conference. The Big 12 can't add 17 and 18 without a new media partner.
Remember, one of the reasons ACC stated back then when they added Pitt over UConn was because B12 was about to add Pitt back then. It was supposed to be Syracuse and UConn. We got support from the NC schools like UNC, NCST, Virginia, Duke, Wake etc. Of course, we had BCU and Miami actively trying to block us as well.
ACC heard Pitt was talking to the B12, so Pitt was an acceptable compromise to add over us. The main reason was the ACC didn't want the B12 entering their markets.
The second time after Maryland left, UConn was penciled in as a replacement already. The same schools supported us the first time supported us again, but FSU and Clemson stepped in to flex their muscles to show the conference that it's not a tobacco road conference, and they got the conference to add Louisville community college over us.
If BY wants the East, we are by far the best choice available. I just hope the B12 make the move soon vs. leaving us hanging in the wind.