Big 12 commissioner Brett Yormark says UConn wasn’t added ‘only because dream scenario unfolded’
By KELS DAYTON |
wdayton@courant.com | Hartford Courant
PUBLISHED: August 16, 2023 at 11:08 a.m. | UPDATED: August 16, 2023 at 3:47 p.m.
Yormark said the Big 12 was “done” with expansion, at least for now. But he also hinted that what many UConn fans have been scratching their heads about — the fact that basketball seemingly never even receives a passing thought in conference realignment discussions — may be eventually subject to a market correction.
“I’m a firm believer that basketball is undervalued. When you think about our aggregate audience that we deliver to our media partners annually between basketball and football, basketball today is growing. It’s about 25 percent of that total audience. We’re not getting 25 cents on the dollar for basketball,” Yormark said.
“I’m excited about the opportunity to further leverage basketball, especially in that next media cycle. I have gone on record saying, maybe we bifurcate basketball and football (meaning negotiating media rights deals separately), maybe we don’t. We’ll have the optionality for sure to do it, and we’ll see where we can create the most value.”
If the Big 12 and other conferences eventually choose to seek out different deals for basketball and football media rights, it could mean that schools like UConn and Gonzaga would become more valuable additions.
UConn was left on the outside looking in on conference realignment once again, and Big 12 commissioner Brett Yormark said on a podcast Wednesday that the reason was because “a dream scenario&…
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