That's pretty awesome, even if regional. Everyone wants a piece of the UConn action. Maybe my memory is a little fuzzy, but I don't remember this kind of exposure after the 2004 dual championships. Shocking that none of the power conferences wants a school that can provide this kind of widespread free advertising. You know, Coke cans, fashion magazines, late night talk shows, and the list goes on and on. UConn's definitely gonna get some mileage out of these championships. How far it takes them we'll see.