If you are a top recruit and clear NBA player like Flagg, Castle, Filipowski,... NIL should not make a difference where you go. Here's the math:
#4 draft pick salary for 3 years = $23.1 million
#10 draft pick salary for 3 years = $13.9 million
difference = $9.2 million over 3 years. And, the real payday is the next contract.
For 1 or 2 year players, player development has to be your #1 priority over NIL.
For guys like Timberlake who don't have an NBA future and have 1 year to play, it makes sense to grab a bag.