I find people's negative reaction to the Three To See goofy. There's a general complaint that women's basketball doesn't get the attention it deserves. Then someone comes up with an advertising plan that GETS women's basketball attention, and all they can do is gripe. Can't win for losing, I guess.
Oh, I agree completely that WBB needs & deserves more attention. And, if the advertising powers-that-be had broken out "3-to-see" at the start of last season, as an intro to the season, with periodic updates, I suspect I'd've been fine with it. My objection was, "they" opened the season with Three To See, and then seemed to ride that horse - and, only that horse - the whole dam' season. It seemed like that was the only advertising theme, the only promotion - with little update or adaptation as the season went on. It irked me because it became so repetitive, so inflexible, so unimaginative, and it permeated the entire seasons' commentary on the 2012-2013 season. It was like listening to a bunch of parrots squawking "Three To See! Three To See! WWraaaaaauk!"
I think the dictated fixation on those three players robbed other players and other programs of deserved attention. I think that it gave announcers and pundits an excuse not to think or look any further, and not to actually pay much attention to how the season was actually playing out. It was almost as if "the powers that be" said to themselves, "OK, we did our obligatory WBB promotion, and now we don't have to do anything else". It was lazy and superficial.
TJI, it did get attention for WBB,, but, by the end of the season, it was like watching the same commercial, over and over again. Not only do you tune it out, but, you come to acquire negative feelings towards the product.