One thing seems certain to me: after having read many of the comments on the Boneyard and on UConn's Facebook page, the major problem is not that we are changing logos, but that the change is inconsistent with 70 years of brand history. White dog, unlike any of the other huskies around the country. If they go to a Penfield-like white logo, a large portion of UConn Nation will be satisfied. C'mon, President Herbst...c'mon, Nike...."Just do it!"
You're giving WAY too much credit to this fan base. Guaranteed, if the Penfield remix came out first, the uproar would be just as loud. It's just that a decent size of Boneyarders like yourself have found a middle ground, and I'm not entirely opposed to the white remix. The logo and shape itself of the mark is good, that's why the white one can work too. That gives credit to the actual design, which so few people want to do.
I ventured over to the facebook page to check out the entertainment and have a few laughs. I left that experience feeling embarrassed by our representation. People complaining about the cost when it was a free design, people complaining about the fact that the athletic department is changing the athletic logo and WHAT ABOUT THE ACADEMICS? Morons.
Others complaining that it looks like Northeastern (not even close), Washington (a very old version, and even then, not really). Guess what? Huskies look like huskies. Even if they're all white. "But it looks like a wolf". Guess what dipsh1ts, huskies look like wolves. Even the white ones. Others saying no one recognizes us by this husky. No , it's a new brand.
And there was an overwhelming amount of people (who all happen to be about 60 and female, and thus why Facebook is terrible) complaining about losing the smiling, licking samoyed.
The Boneyard has been markedly better in its response, with a few noisy stragglers. And for the record, this dog is still very white and in a way that is unique. The blue fur adds to the mark in a way that is going to look fantastic on our jerseys and helmets. And likely the reason why there's blue fur at the top. Wait til you see it on the jerseys and see the contrast and the husky really pop, likely in a way that the all white would not. This is what brand designers and managers are for.
Bottom line that people need to understand, the ONLY reason we have such an attachment to that damn samoyed is because we won with it. And won with it a lot. People associated us with it because we were always on tv, always winning. We will do the same thing with new Jonathan, and people will know us.
No, we didn't distinguish ourselves from Washington and Northeastern and Northern Illinois because our dog was all white. We distinguished ourselves because we're better than those schools. At everything. Winning made the mark and made us a national player. We'll do it again
