So many awful takes.
Women’s hoop is a really small pie - using a metric like google searches to determine popularity is goofy.
Agreed that Google searches measure what people want to learn more about, not necessarily what they like.
So it can be said that a lot of people are consistently interested in the UConn women to some degree.
But in the ways that measure more active fandom: $, attendance, fan message board posts, etc., the men are more popular (the post count being as close as it was on here surprised me).
Translating the Google searches into more $ and active fandom is the job of the marketing and sales people of the athletic department.