Yea unfortunate name (at least here in the states), however with the in-roads they are making, I imagine they will change the perception of that word.Bimbo? Bimbo Bakery? I'm sorry, but all sorts of marketing campaigns just came to mind!
Heck, imagine what they could do with Sno-Balls, Twinkies, and Ho-Hos!
Coming out in December, "The Bobbitt", featuring Bimbo Baggins as Lorena!
y'know how folks say that a mind "works in mysterious ways"? Mine does.