It can be done. I was at the women's game yesterday where they didn't blow the whistle everytime someone fell down. What a treat.
I mostly agree, but want to highlight a distinction I saw, and apply it to this thread.
In the second quarter, as Marquette tried to get back in the game, the players were clearly coached to converge on Aaliyah Edwards. They fouled her on nearly every play, and the refs simply called the fouls. If the fouls hadn't been called, it would have affected Edwards and the game. But that strategy didn't work, so Marquette had no chance to compete successfully. At the time, it was their only chance, and seem worth trying.
It reminded me of the St John's game, in which Pitino kept testing the limits to the refs' willingness to allow his team's roughness. He got some play, but when the limits were reached, his team didn't fare so well.
Just as any parent knows that kids will test limits, I expect many coaches to make this a part of game-planning and management. If coaches and players have to make adjustments in response to what is happening on the court, why is there great mystery or concern when referees do similarly?
In such a context, consistency can have several meanings, some of which have been touched on by others.