Yes, it does, well, provided that there was a focus group consisting of your kids and their friends and the decision was based on that.
It's a weird topic because everyone has a different basis for their opinion. Some people think the old logo was too cartoony, some people think the new logo is too cartoony, or looks too much like clipart.
For me, I think it's always a mistake to give up a unique brand for a generic brand. We were the only team, anywhere, to have an all white husky as a mascot. Getting rid of that unique logo and changing to a generic logo is a mistake from a marketing perspective.
Susan Herbst that she made the decision to change it because "there was no such thing as a white husky". Some people here share that view that is absolutely wrong and tremendously ignorant for her to say that given the fact that we had had white Huskies as mascots for 80 years and she actually replaced a white husky with a generic husky. For the record, from 1935 through 2013 we had an all white husky as our mascot.
Some people say that the old mascot was "too fluffy" or looked like a Samoyed. I'd have to go look it up, but actually, I think our third husky was actually a Samoyed husky. To me, the fluffiness doesn't matter, but I would have no qualms with a shorter haired white husky because that's consistent with the brand we established.
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It's a moot issue though until Dave Benedict retires. For whatever reason he wants a wolf as a mascot and that's why he got caught ripping off NC State's Wolfpack traditions. Or, unless I win, mega millions, in which case I'll put a significant down payment on an on campus stadium contingent upon us going back to a white husky, thus killing two birds with one stone.