When I read Hurley's comments about why he's riding with this starting lineup, it makes sense to me - He wants this group to come in and dominate physically and on defense - absolutely punch the other team in the mouth and play with "force" and bully them to start the game.
I have to say I really like that concept and could see how its demoralizing for the opponent - I mean with this defensive group on the floor the other team will just not see clean shots. then you come in with the offensive punch off the bench(akok, gaff, polley, etc). It makes a lot of sense.
Wear out the other team with the brutes, let them know its going to be a brutal game to play, soften them up for the skill guys to clean up.