I've been in a suite standing next to a university president during a tough football season (knowing from a couple players on the team that the coach had lost all respect and control), and in the middle of our conversation (about much more important things, with big boosters standing nearby) the president (who was born and raised in Asia) clammed up midsentence as he watched the opposition return a kickoff for a TD. All conversation stopped. His jaw clenched (I guess his buttcheeks did too), his back stiffened, he swallowed hard, and managed to utter the words "That is very unfortunate," and then I literally (yes, literally) saw thousands of virtual hundred dollar bills blowing through the top of his skull. No one said a word.
I don't know why university presidents get themselves in this predicament. Like gambling in Vegas. Don't go there unless you can afford to lose. It is quite a sight to see the so-called decision-makers look at the cards they've been dealt, knowing that soon, very soon, someone is going to call, and they are going to have to fold, and lose all the money they ante-d up.