The funny thing is 13m isn't even his true market value. If Geno were suddenly declare himself a free agent I think over 20m wouldn't out of the question.
I love Geno and believe his performance at UConn is nothing short miraculous. He is the best coach is the history of the game (men's or womens's) and he has single handed carried UConn athletics for the last few years. The value of the UConn women is hard to fully quantify for the university. They have truly put UConn on the map and made UConn women's basketball synonymous with excellence and dominance in a manner no other program ever has. In terms of marketing and branding there is not another women's program which is even close.
All that said, I don't understand how $20 million would be his market value? Women's basketball does not generate a profit. Even the most prolific program, UConn, in a state which embraces women's basketball like Connecticut loses money. No women's basketball program could assess Geno's market value at $20 million because market value is in large part measured by profit generated. If Geno wanted to maximize his salary he would need to move to coaching the men's game and most likely in the NBA.
Geno's contract should be a reminder of what is at stake for UConn in the next few years. Programs like Rutgers will bring in nearly $50 million next year from the Big10 while UConn brings in $3 million from the AAC. How do you pay a women's coach more than he brings in? By dipping into that $50 million Big10 payout. If UConn doesn't get into a P5 conference it will become increasingly difficult to maintain our women's program.
I know our BY boards like to function like separate communites and it is a rare poster who visits and contributes to men's football, men's basketball and women's basketball. I am actually horrified by the amount of animus between the boards. But we can't continue to view the world as a "football versus basketball" issue or a "men's basketball versus women's basketball" issue or a "women's sports versus men's sport" issue. If UConn can't unite it's fan bases it will never make it to the P5 and all UConn sports will suffer.
Geno deserves every penny he gets paid but to quote Clint Eastwood from the movie "The Unforgiven" when Gene Hackman said he didn't deserve to die...."deserves got nothing to do with it."