Yeah, that whole rebranding effort didn’t really thrill me.
- We need to have a consistent logo… Well except for baseball… And football.
- We need to get rid of the unique branding and 80 year tradition of having a white husky as our mascot because, as per her quote, Susan Herbst doesn’t believe that there are such things as white huskies.
- We need to rebrand as UConn instead of using the state name because?
With how fired up everybody gets about wearing the throwback “Connecticut” uniforms with the old white Husky just shows that the majority of the people prefer the old over the new. For the longest time, both home and road jerseys had “Connecticut” on the front. Then, in the late 90’s, we went to having “UConn” on the front for the home uniforms, and “Connecticut” on the front of the aways. I thought that was a happy medium.