I have no issue with UMass outside of the old Calapari days. The problem with UMass is that it most resident view it as a safety school behind Harvard, MIT. BU, BC (gag me), Northeastern, Amherst, Tufts, Williams, etc. and its on the wrong end of the state with respect to support from Beacon Hill as those guys (and gals) barely acknowledge that the Bay State extends beyond I-495. Thus, it will also have a problem with funding and the faculty union there would like to abolish most of the athletic department, especially the football team. It's a tough spot.
As for football, if UConn is going to schedule OCC games outside of the P5, UMass will at least generate interest and hopefully decent attendance versus games against Western Michigan (no disrespect to the Broncos, just there is not 'connection' between Storrs and Kalamazoo) and to be honest, most of the AAC.