UConn's Paige Bueckers was expected to be face of NIL. Here's why we haven't seen more of her | Page 2 | The Boneyard

UConn's Paige Bueckers was expected to be face of NIL. Here's why we haven't seen more of her

Paige Bueckers Signs First Major NIL Brand Deal With StockX​

Paige Bueckers is one of the female athletes who was expected to benefit the most from new NCAA rules allowing players to monetize their name, image and likeness. However, aside from signing with Wasserman and filing a trademark for “Paige Buckets” she’s been quiet on the NIL front. That changes today as StockX announces it is the first to sign an NIL deal with the UCONN basketball star.

StockX is a global e-commerce platform for sneakers, toys, electronics and apparel, serving 30 million global monthly visitors in 200 countries. It has signed Bueckers to a multi-year partnership for an undisclosed amount.

Through the partnership, StockX says its looking to highlight women's sports and basketball with Paige as the centerpiece. The brand says it will be working in partnership with Paige on community-driven initiatives about which she feels passionately, including furthering her mission of highlighting Black women and BIPOC creatives in everything she does.

www.forbes.com

Paige Bueckers Signs First Major NIL Brand Deal With StockX

Through the partnership, StockX is looking to shed a light on women's sports and basketball with Bueckers being the centerpiece.
www.forbes.com www.forbes.com
 
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Very smart and strategic move by Paige here. By being tied to e-commerce platform she remains independent of the brands. One day she can rock Prada and the next day Gucci. On her feet she can wear Nike, Adidas, or Jordan. On her wrist she can wear Bulova or an Apple watch.
 
From ESPN:

“She is expected to continue to wear a variety of brands throughout her collegiate career off the court, leading to an eventual bidding war for her exclusive footwear and apparel endorsement deal with a future brand partner as Bueckers begins her pro career in 2023.”

2023? Do they know something we don’t?
 
eebmg said:
Congratulations to Paige although a little too much orange for my liking. Orange sneakers. :eek::eek::eek:
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VY9V1.png
 
"My partnership with StockX is about equity and authenticity," Bueckers said. "It's about product I love and about shining a light on all the creatives that drive culture. I'm here to celebrate them and, together with StockX, invest in making sure women and women athletes are prioritized, elevated and recognized for their style and their leadership."

Launched in 2016, StockX features more than 125,000 items across its marketplace from over 500 brands. The company saw sales of items total $1.8 billion in 2020, up dramatically from $1 billion in 2019.

www.espn.com

UConn's Paige Bueckers has name, image, likeness deal

Paige Bueckers of UConn has signed her first name, image and likeness endorsement deal.
www.espn.com www.espn.com
 
bkart1978 said:
From ESPN:

“She is expected to continue to wear a variety of brands throughout her collegiate career off the court, leading to an eventual bidding war for her exclusive footwear and apparel endorsement deal with a future brand partner as Bueckers begins her pro career in 2023.”

2023? Do they know something we don’t?
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I think they're making assumptions here. In the video above, she sounds like she's sticking around for her full commitment to UConn.
 
bkart1978 said:
From ESPN:

“She is expected to continue to wear a variety of brands throughout her collegiate career off the court, leading to an eventual bidding war for her exclusive footwear and apparel endorsement deal with a future brand partner as Bueckers begins her pro career in 2023.”

2023? Do they know something we don’t?
Expand ...
Her agent is very smart. She probably didn’t get the kind of deal for Paige that she was looking for from Nike or some other shoe company yet, so she put together an intriguing deal with StockX that preserves all of Paige’s options down the road. Stay tuned.
 
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bkart1978 said:
From ESPN:

“She is expected to continue to wear a variety of brands throughout her collegiate career off the court, leading to an eventual bidding war for her exclusive footwear and apparel endorsement deal with a future brand partner as Bueckers begins her pro career in 2023.”

2023? Do they know something we don’t?
Expand ...
I guess ESPN is assuming at 2023 Paige will be 22 years old and is eligible to be drafted in WNBA at the soonest. We all know this is impossible.
 
For those like me, who may not be completely familiar with StockX, this is a 5 year old company with 30 million global customers, annual sales that should exceed $2 billion this year and a current market value of $3.8 billion.
 
oldude said:
Her agent is very smart. She probably didn’t get the kind of deal for Paige that she was looking for from Nike or some other shoe company yet, so she put together an intriguing deal with StockX that preserves all of Paige’s options down the road. Stay tuned.
Expand ...
From ESPN,
"Specifically, athletes must still wear Nike products in all official team activities and games. The Swoosh has long featured UConn as one of its premiere "elite" NCAA schools. Bueckers primarily wore the Nike Kyrie 7 in team-exclusive colorways throughout her freshman year."

I guess Nike is already teamed with UConn.
 
Kaizen said:
From ESPN,
"Specifically, athletes must still wear Nike products in all official team activities and games. The Swoosh has long featured UConn as one of its premiere "elite" NCAA schools. Bueckers primarily wore the Nike Kyrie 7 in team-exclusive colorways throughout her freshman year."

I guess Nike is already teamed with UConn.
Expand ...
Yes that’s correct. But while UConn’s Nike contract prohibits Paige from wearing anything other than Nike gear while playing for UConn, it’s my contention that it is in Nike’s long term interest to sign a separate long term deal with Paige, before she hits the open market and has every shoe company in the world bidding up the cost.
 
oldude said:
For those like me, who may not be completely familiar with StockX, this is a 5 year old company with 30 million global customers, annual sales that should exceed $2 billion this year and a current market value of $3.8 billion.
Expand ...
StockX offers high class shoes, handbags, street wears and Play Station, MS Xbox, Nvidia vidieo game graphic cards. Most of their customers are young people. Very good choice by Paige.
 
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Let me take a shot at this. She signed with StockX. Any other deals will be run through her agent. I’m not gonna guess or surmise about any future deals. There, that was easy.
 
Mdoggie said:
Let me take a shot at this. She signed with StockX. Any other deals will be run through her agent. I’m not gonna guess or surmise about any future deals. There, that was easy.
Expand ...
No, StockX is like Amazon or Ebay. They are not a manufacture company. Paige singed with StockX as their speak person not for a specific product. But Paige still can sign with Nike or other brands to represent their products as @oldude described above.
 
Mdoggie said:
Let me take a shot at this. She signed with StockX. Any other deals will be run through her agent. I’m not gonna guess or surmise about any future deals. There, that was easy.
Expand ...
In the ESPN article

In early August, Bueckers selected the Wasserman agency and longtime leading WNBA agent Lindsay Kagawa Colas to represent her in all NIL negotiations, leading to the multiyear StockX partnership. Additional talks with several other companies are ongoing, with more announcements expected into the season.
 
eebmg said:
In the ESPN article

In early August, Bueckers selected the Wasserman agency and longtime leading WNBA agent Lindsay Kagawa Colas to represent her in all NIL negotiations, leading to the multiyear StockX partnership. Additional talks with several other companies are ongoing, with more announcements expected into the season.
Expand ...
What struck me about that initial Wasserman announcement was that not only is Lindsay Kagawa Colas Paige's agent, she is also the Senior Vice President of Wasserman.
 
bkart1978 said:
From ESPN:

“She is expected to continue to wear a variety of brands throughout her collegiate career off the court, leading to an eventual bidding war for her exclusive footwear and apparel endorsement deal with a future brand partner as Bueckers begins her pro career in 2023.”

2023? Do they know something we don’t?
Expand ...
In the video, Paige says, "In five years, I hope to be in the league playing WNBA." Do the math, and let your imagination run wild with the possibilities.
 
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D J B said:
What struck me about that initial Wasserman announcement was that not only is Lindsay Kagawa Colas Paige's agent, she is also the Senior Vice President of Wasserman.
Expand ...

Lindsay was a volleyball star at Stanford.

gostanford.com

Player Bio: Lindsay Kagawa

Emerged as the team's starting setter last season and had a breakout season after primarily serving as a reserve setter in her first two years...Pre-season All-American candidate...Has a total of 2,01
gostanford.com gostanford.com
 
bkart1978 said:
From ESPN:

“She is expected to continue to wear a variety of brands throughout her collegiate career off the court, leading to an eventual bidding war for her exclusive footwear and apparel endorsement deal with a future brand partner as Bueckers begins her pro career in 2023.”

2023? Do they know something we don’t?
Expand ...
That's when she's eligible and ESPN has the WNBA contract. Just wishful thinking.
 
D J B said:
In the video, Paige says, "In five years, I hope to be in the league playing WNBA." Do the math, and let your imagination run wild with the possibilities.
Expand ...
She is eligible through the 2025 season.
 
Briana Stewart was the last woman with a shoe deal. It's not trivial. Paige is being represented well. A clothing deal was obvious. StockX was a solid fit. I suspect when she said it was about "equity" that means stock folks. Coby's widow just got $400 million from an equity deal. This was a solid match. A company going public is a good company to have stock in. The best thing Paige can do is to focus on being a great player. She ALREADY has accomplished her goal in life but to maintain that is so valuable over the next 20 years. Here is a link to StockX introduction. Any traffic they get from this deal helps Page and Uconn. Every ad they run is also an ad for Uconn basketball effectively. Michael Jordan took the NBA to become a household brand. Paige can do something similar for Uconn, and women's basketball. That is not likely at that level because she's probably not Michael Jordan right, and shouldn't expect herself to be, but she is having an impact. Why wouldn't a uconn recruit want to tag along to that revenue stream? Why wouldn't the next Paige Bueckner want to tap into that? Paige may have deals at some point involving at least some of her teammates. For example, a "Snickers" ad where she's at practise and eating a snickers brings her back to reality as a pleasant teammate again in a practise setting. The exposure she gives the program helps expose other players as well. This helps Geno recruit top talent. The StockX deal takes her Instagram account up another 20% by itself pretty easily I would think within a few months. I saw 8 press releases on this in the last 24 hours. Different newspaper articles about this signing. This is lots of traffic and branding for StockX. A very symbiotic relationship. Who does StockX want to go to their website? Gen X women and girls. Eventually it will sink in with the Kiki Rice's of the world who actually want that option. Maybe Kiki went to LA to do something similar in the LA market. The world of women's basketball has changed and the money is starting to flow. Madison avenue is discovering who they are. Introducing Paige Bueckers — NCAA Basketball Star and the Newest StockX Brand Ambassador - StockX News
 
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Regarding Azzi's deal

BioSteel Sports Nutrition Inc. announced an NIL deal with UConn freshman Azzi Fudd, as its first collegiate basketball athlete brand partner. She joins BioSteel’s list of elite ambassadors that include Kansas City Chiefs quarterback Patrick Mahomes, Dallas Mavericks forward Luka Doncic, and Christen Press of the U.S. women’s soccer team.

“Being able to team up with BioSteel and having clean and sugar-free options, I am really excited about what this partnership will do for my hydration routine,” Fudd said in a statement. “I also believe in the mission and values of the company and the people at BioSteel who are supporting me.”

Question: Can Azzi use Biosteel during games? In the interview room?
 
Biosteel sponsored a 4 part series on Kia Nurse several years ago. This is not part of it, but its Biosteel sponsored Kia Nurse. Hope ou are well on the mend Kia!

 
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