BC is an interesting case study about sports and society I think. When I was a kid in the Boston area BC had a pretty big fan base. Everyone I knew seemed to have a relative who graduated from BC. And they were the program that played a national schedule. Their student body and their alumni base was largely local/northeast/southern New England. That is no longer the case. When you have 8-12,000 students and 90% come from within 100 miles of the school you have more potential local interest than when 1200 do. It can change if you are really successful but that hasn’t happened.