Here we go. There are (at least) two avenues for NIL money. One includes private arrangements with firms (like Brock Bowers of UGA’s deal with Associated Credit Union or Paige B’s deal with StockX.) These are the straight up quid pro quo contracts originally envisioned for “selling” Name Image and Likeness. The ugly brother of this is the fan based “Collective” situation. This area has been very squishy and is subject to change. NCAA oversight has been close to non-existent. These fan based groups, not connected to nor controlled by the universities, make arrangements to pay student athletes for “appearances“ and other activities probably never envisioned for NIL. The collectives can pool donations to fund these contracts, so you don’t have to have a specific individual donor project to match a contract. Several different forms of collectives have crawled out of the murky waters of NIL land. University of Florida Collective‘s unsuccessful attempt to sign Jaden Rashada to a high dollar NIL deal demonstrates the difficulties that can ensue from the Wild West aspect of the situation now. Hope this helps.