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It seems the "boosters" are involved in a lot of these deals. I think Uconn has the right approach in helping to partner NIL sponsors and my bet is they will outpace teams like SC in NIL money overall. The opportunities are just so much greater at Uconn, or at least they have been. When the TV money is in the hundreds of millions of dollars ( schools like Texas and OSU ) those advertisers want a good team or that money is largely wasted. There are incredible incentives to throw $500,000 to the players to make sure the team is good year after year. It's chump change. The NIL package may well be the top incentive to go to a school as an athlete now. Uconn needs to stay on this or it will be a game changer.