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I don't think they have to. Think about the bowl math. A school has to buy an allotment of tickets and the team has to travel to the bowl location. For an AAC school, going to a bowl closer to home might make more financial sense even if it has a lower payout.Maybe UConn takes a lower payout to get in allowing the bowl to pay off the other league?
Remember, the Fenway Bowl with SMU (11-2) vs BC (6-6) had attendance of 16,238 as there were few SMU fans at the game.