What needs to happen now, is that we need to go out an win. Period. This deal gives us the short term (6 year) window we need to climb out of the mess of marketing that Hathaway left, and be available on TV, regularly, easily accessible, instead of hard to find, and used to push other broadcast media, which was the norm for UCONN with ESPN for decades. The money sucks, but this isn't about money. It's taking a money hit now, to cash in later. The broadcasting money will improve, IF the conference actually demonstrates competitive matchups and wins. We've got a short term deal to prove it - 6 years. The real money was lost, anyway, when the revenue sharing around the college football post season was pared down to 5 conferences, instead of 6 several months ago.
I want it no other way. I'm not a government handout kind of guy. I don't want anybody telling me that UCONN doesn't deserve something, that we didn't earn it. Because the truth is, for the past 15 years, that's exactly the pill I've had to swallow. That we were given a ticket into the big time world of college athletics in 1997, that we did not deserve.
We took what was given, by the Big East, and put it to very good use. If we're going to get back into the big boys club, when it comes to revenue sharing, in big time athletics, it seems clear now that the Big EAst conference has folded and we're the last ones standing, that we're going to need to earn our way now, no questions, if's and's or buts.
We need to win and win big on gridiron. I want it no other way. Big time opponents, big time wins. Top 25. Every fall. That's the goal. That's the charge.
Basketball, yes it does matter too, needs to continue dominate, and continue to schedule and play in the big cities on the east coast, the big markets from DC to NYC to Boston, and that will be a scheduling challenge, but that's why the AD makes his money. Get the schedules done. It will be a big challenge, IMO, because we'll need more big time matchups regularly in hoops, especially early on in the seasons, than we did in the past - scheduling 15 cupcakes to rack up the NCAA tourney qualifying wins in Nov/Dec isn't going to cut the mustard.
Football season can't come fast enough for me.