Chin Diesel
Power of Love
- Joined
- Aug 24, 2011
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I can't really argue most of these points. What I would suggest is undersold in this view, is just how legitimate Jim Mora is. Our program has been a laughingstock. We had a crazy young coach who made up trophies and nonsense phrases. Who wouldn't return punts. Who punted from inside the 40 when behind. Then we got the great retread, and like those retread truck tires you see on the side of I-95, the wheels came off. It's not just this Jim Mora, it's the other Jim Mora, his father. The same way Hurley caries a sense of legitimacy from his dad and brother, Mora has that as well.
The second point, and I don't expect @businesslawyer or many of us old farts to get it, is that you're undervaluing social media. High School football players, like all high school kids (and college kids) now, don't watch TV. They live on YouTube, Tik Tok, Instagram. So what was one of the first things Mora managed? Bringing in the D'Amelios. They were already UConn fans, but he recognized it for the staggering asset it is. Charli has 107 million followers on Tik Tok. Dixie 48 million. How many are high school football players? A lot. YouTube and Tik Tok crush network TV in viewership. It matters more than you think that he gets it and knows how important it is.
C
This in spades.
I don't know if they are paying the D'Amelios, but if they aren't, and it is organic, incredible. I would think we should know the power of social media by 2021.
Non social media people like to complain about it, but influencers kill. Example. You would think in MY OWN FAMILY I would know more about UConn than my 15 year old daughter.
Last week, got a text from her while se was at school. She said that Bueckers was out with an injury on UConn WB Instagram. She didn't go to her email, didn't go to The Boneyard, didn't go the NH Register or Hartford Courant or UConn Daily. She got it from UConn Instagram.
Information travels like lightning on these platforms. You have to embrace it. She gets her celtics highlights on youtube.
Secondly, on an awful example, there was a rumor of a student having a hit list at Farmington high school. It was all over Snapchat and IG in about 2 hours. By 11 p.m. kids were already saying they were staying home from school, who the kid was, and they had already processed it. By the time FHS got the message out about what really happened or didn't, the entire episode had been talked about, processed and reacted to by the student population. Then it got on facebook and the Karen's came out accusing the schools of acting irresponsibly and not communicating/putting under the rug....
The school never had a chance using it's archaic email reach out. Are you kidding me? God forbid they went to a newspaper and tried to set the record straight. No one reads newspapers anymore anyway.
This happened over night. They didn't even get a chance to call the police before it was everywhere.
So, I did a scientific experiment with sample size of one with my HS senior daughter. I asked her if she knew of Charlie or Dixie and she was like "yeah, Charlie's like the most famous tik tokker out there." I said something about their dad, and she said "Marc? Yeah, they use him sometimes too".
Conclusion? I am too old for this stuff but I am glad UConn is getting a message out there.