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That's basically been the rationale for why Yormark and their consulting group find us interesting. There was chatter about sponsorships and potential PE being interested in a more national brand for the Big XIIWith the looming $20m+ salary floor coming against the back drop of decreasing student population, wouldn't the Big12 be the expected conference to use private money to invest and have it be via a conference tv/media network? It would seem that of all the power conferences, they'd stand to drive the most accretive revenue with the launch of a Big12 Network. And of course, UConn would be a sugar plum brand of a new Network and it's penetration into the lucrative northeast corridor.
I don't think PE makes sense in college sports but I do think selling off naming rights and tie ins with sponsors makes a ton of sense.
