Great opinion piece by a great sports-columnist:
"The NCAA’s shell game is the real women’s basketball scandal," by Sally Jenkins, as published in The Washington Post on March 25, 2021 at
https://www.washingtonpost.com/sports/2021/03/25/ncaa-women-basketball-tournament-revenue/
Way back when (1965) when I started coaching basketball, it was at an all-male private secondary school. Because we took post-grad high-schoolers, we had some pretty decent teams. But then I moved on to a private school in New Haven, CT. that had been strictly boys for 315 years, but had very recently merged with a olde "girls school," and supporting a girls' program of sports teams took a bit of time and a large adjustment of attitudes to give them some respect (and good/experienced coaches). I was asked, somewhat apologetically, if it would 'OK" for me to coach the girls' basketball team, as if that was a step down. I decided that I would coach the girls exactly as I had the boys: it's still basketball, right?
First of all, some parents were concerned that I was holding my players to the same demanding standards as their male counterparts. For some parents, that offended their sense of their daughters' femininity and fragility. I recall a father whose son played in a football game in the rain with no objections, but wanted the school to cancel his daughter's field hockey game that same afternoon.
Early on, I insisted that at least my "girls" would also work as hard as the boys, and would share the same (somewhat inadequate) facilities equally: I.e., alternate early and late practices of the same length. Same transportation to games; same level of support in equipment and uniforms.
Ultimately, the school's administration (which I later joined as athletic director) acted with enough wisdom to ensure the educational benefits of athletics HAD to be sex-blind and equivalent. For them, the concept of the scholar-athlete was more than a mere advertising slogan. We took it seriously. Alas, the big universities and the NCAA are in love with the $$$$.
P.S. I wonder at the huge salaries of university coaches, even Geno's. But at least he appears to understand that he has to offer his players more than X's and O's, that what they "learn" both on and off the court also makes them better citizens of the world. For that, I admire him and his "coaching."