Kansas, especially if OU goes to the SEC, is worthless. We saw how they were valued the last time(hello mountain west) around and nothing has changed.
Lots has changed in the last 5 years, and lots more will change in the next 15 because of cord cutting. This is why "brand" is becoming more important in these discussions, and KU's got a great brand.
A few other notes:
- #31 TV market (Kansas City), and unlike most midwestern markets it's actually growing rapidly (4% since 2010; KC is now larger than Cleveland). This means the demographics of KC are different than, say St. Louis. Younger and more plugged-in, which is helped by the fact that KC is a Google Fiber town
- KU has a $1.8 billion endowment. Bigger than a bunch (Iowa, Indiana, Nebraska, Maryland, Rutgers) of B1G schools
- KU is an AAU school, and as of 2014 were #77 in overall research expenditures. As big as these TV contracts are, they are puddles compared to the ocean of CIC money flowing between these institutions. KU fit that group pretty snugly despite Brownback's cuts
- A men's hoops team that annually makes the second weekend of the tournament and offers national rather than regional brand penetration
I'm not a Kansas fan by any stretch of the imagination. But if they're worthless, then so are we - and I'd rather not have that point being made here, even tacitly.