Boy was that a convoluted mess of an article. I'm not even sure where to start.
The article's primary thesis, I guess, is that a) women are basically never considered for men's jobs, whereas b) more and more men are coaching women, and c) this is problematic and unfair and...well actually, I don't know what we're supposed to conclude from that article that anyone is supposed to do about it.
The reality is this: more men like sports in the general population. More men fancy themselves coaches; the article touches on this briefly as far as the lower levels of coaching the sport. Men's jobs are limited and high paying, so many men get into coaching women because that's where the open opportunity is.
In order for women to coach men, it would, in fact, take a very qualified and accomplished female coach to take a gigantic risk. It would be a risk that could cost her her career if she failed, not to mention the career of the hiring AD. A failure would also make other ADs even more gun shy about making such a hire going forward. A men's basketball program is an extremely valuable asset, so the stakes are high when it comes to hiring the right coach. The article scoffs at the notion that only someone as accomplished as Pat Summitt should be considered for a men's job, but given the brand equity and money at stake, that's reality.
And here's another salient point that the article doesn't discuss at all: how many male coaches of women's programs go back to coaching men? Women's sports, as a professional accomplishment, is what's looked down upon, irrespective of who's coaching them.
As far as homophobia goes, it's a reality in many, many parts of the country. Why are athletic directors expected to change this? Their job is to field winning teams and drive revenue. If you live in a socially conservative area, that is going to impact your hiring decisions...or you can fall behind to prove a point. Ultimately, it wasn't social progressivism that integrated sports racially; it was minority athletes kicking ass that did. If a critical mass of gay coaches were successful, I can promise you ADs would have no qualms about hiring them.
The "no second chance" phenomenon may be real, but as it's presented in the article, it's bunk. Comparing Runge's accomplishments to, say, Bobby Knight's, is just silly. Male coaches are able to create a brand for themselves because they coach higher profile sports. They are then abe to take that brand with them if they're fired. Runge was forced into resigning because she didn't play well with others. My mother (RIP) was an ardent feminist and never picked her battles with university administrations (she was a professor). It hurt her professionally in many, many ways. I suspect Runge has the same issue. If she got fired for not winning enough, she may have gotten a second chance elsewhere. But no one likes a trouble-maker, especially one running one of their non-revenue assets.
Such is life- as the saying goes, "Well behaved women rarely make history." They may, however, get to coach a woman's basketball program.