I intentionally put Question Marks after Genius as I knew some would agree/disagree with my choice of words. IMHO since her enrollment at Notre Dame, Skylar has been the most effective WBB player in using Social Media in increasing her Name Recognition. Add to that, her use of the Head Band while at Notre Dame as a signature item also helped. Its why her Jersey is the second highest selling in the WNBA. If she was drafted by a major media market team, Skylar would be #1. Shoni's support by Native American's also helps her Jersey sales.
BTW, I don't think Skylar's is doing anything wrong, in fact she's being smart as she'll probably be making more money in a few years then any other player in the WNBA. It won't be from playing, but from the Marketing Deals she's made. She's also bringing attention to WBB and that has to be helping the WNBA.