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But NYC has forever had televised college football and outside of Notre Dame generally gets yawns. Rutgers joining the Big 10 does nothing in the city. Piscataway may as well be on the moon to someone who lives in Manhattan and isn't an RU grad or from North Jersey.
Yes, but it's not the right product. When it's disparate you're not going to get that much traction. You might as well be showing curling on Saturday afternoons. I don't necessarily disagree about Rutgers. All the Rutgers alum I knew lived in New Jersey and commuted into the city, some from as far south as Princeton. But, they are a piece of the puzzle.
Good product and consistency is the key. If the Big Ten (or ACC in basketball) had the Game of the Week in NYC, i.e., UCONN, Rutgers, Maryland, Penn State, Michigan, Ohio State, Nebraska playing conference games or games against high profile OOC opponents in NYC, they would get some mind share. This interest would spill over into regional games. Presently, neither the Big Ten or ACC has is a vehicle to build knowledge, association, or an emotional connection with NYC viewers.
Look at Big East basketball. It was able to achieve a level of critical mass with St. Johns, Seton Hall, Syracuse, UCONN, Notre Dame, PITT, etc. As a result, the Big East Championship drew a large non-alumni following.