The author also has some interesting comments after the article.
"Refusing to expand the Playoff hurts the SEC mildly, but the SEC will be fine, because its conference champion will
always make the four-team Playoff. And refusing to expand the Playoff probably hurts the other three leagues more than it helps them, except in one key aspect: it pretty much kills off the Big 12, or at least it makes the conference non-viable as a “power” conference. And by refusing to expand, the Big 10, Pac-12, and ACC effectively just put the screws to the remaining Big 12 members. Whenever Texas and Oklahoma officially depart the Big 12 for the SEC, Baylor, Iowa State, Kansas, Kansas State, Oklahoma State,
TCU,
Texas Tech, and West Virginia will no longer be considered among the Haves of the sport. They’ll be sharing a league with BYU, Cincinnati, Houston, and UCF, four schools that the Haves very much want you to know are the Have-Nots."
The Alliance is really about killing off the Big 12 - Anchor Of Gold